Cricket West Indies (CWI) has officially announced sponsorship agreement with Betway, one of the world’s leading betting and gaming companies. Betway is going to promote westindies cricket the series start with india just after the world cup 2019. Betway the online bookmaker, with this deal , enter into cricket sponsorship as they signs its first contract with the governing body of the sport in the west indies.
Betway will work as the official betting partner of Cricket West Indies. The company will benefit from branding at all West Indies’ international home series matches until the end of 2019 as well as on the CWI website and its social media channels. The deal was brokered by UK based sports marketing company Hampshire Sports. Betway is the no-1 online cricket betting bookmaker.
The partnership officially launched during the i-Pay International Homes Series between the West Indies and Bangladesh is ready for the forthcoming ODIs and T-20s against India in August. Here we can find out the official partner of west indies cricket.
Cricket West Indies Commercial and Marketing Director, Dominic Warne, said, “We are really pleased to announce this partnership with Betway and their major investment into international cricket such is their profile and international customer base.”
“With Betway also supporting our integrity and player education program the partnership enables Cricket West Indies to strengthen the guidance and support offered to our professional cricketers as they build their careers at home in the Caribbean and on the global stage. Cricket is the heartbeat of the Caribbean and the announcement of a second major international partnership within a six-week period underlines the appeal of West Indian cricket both in the Caribbean and worldwide,” Warne added.
Betway’s Anthony Werkman said, “We are always looking to enhance and grow the Betway brand and that’s exactly what we have done by partnering with Cricket West Indies. We are making huge investments across a wide-range of sports and are sure that this partnership will prove to be a successful one. We are really looking forward to all the action.
Betway’s portfolio of sports sponsorships and investments includes some of the high-profile events in boxing, darts, football, snooker, tennis, horse racing and e-Sports. It currently serves as the principal partner of Premier League club West Ham United. The company has sponsored top-notch events such as Premier League Darts, ESL’s Intel Extreme Masters and ESL One events, Davis Cup, Fed Cup and some of the top horse racing events in UK.